Universe Landing Pages
Worked directly with our Marketing team to research, iterate, and hand-off designs for Universe's current landing page.
Year
2023
Team
Marketing manager
External design team
External design team

+53% conversions.
Visitors who visited our website before signing a contract.
Scale
Now able to support Universe as it expanded to new markets.
Design system
Collaborated with Marketing to add landing page styles to our design system.
Design process
UX research
The brief
I had to take what was initially built by an externally hired design agency while also designing brand new pages.
Context
I provided ongoing QA while the initial pages were being built by the design agency.
UI design
Audit designs
I designed the pages in Figma rather than doing all of the work on Webflow. This allowed teams to iterate faster.
Build on Webflow
I translated designs to Webflow. Finsweet would finalize this work by optimizing designs and code.

Final designs
Explore final designs and assess how I organize design files in this interactive product flow, straight from Figma.