A brief look at a variety of problems I've helped solve.
The following is a collection of smaller scale projects that tested my skills and helped me grow into the designer I am today. The goal is to provide a window into my career without over stuffing my portfolio with case studies.
Event Accessibility
Gave event creators a way to label accessibility information, while making it easier for ticket buyers to discover it.
Universe Website
Led the design of Universe's marketing website to reflect Universe's pivot from B2C to B2B large-scale events.
Discount Codes
Redesigned for easier management of hundreds of promotions, making them more visible, increasing revenue.
Design System
Helped turn a disjointed set of components into a connected, scalable system for faster product design.
Role
Lead Product Designer.
Assisted by 3 others.
What i owned
Mentoring other designers, aligning the business around design strategy, and collaborating cross functionally.
Team
3 Recurring Product Managers.
10+ Frontend Developers.
3 Backend Engineers.
Skills
Balancing multiple product releases.
Web design and development.
Creating scalable systems.
Universe Website
A redesigned, performance‑optimized website built and hosted on Webflow.
It proved to better reflect Universe’s brand and value proposition. The new experience improved clarity, reduced friction, and helped attract higher‑quality leads. Ultimately, the site regained its role as a reliable and scalable acquisition channel.
SKILL
Dealing with hard pivots.
The pivot from B2C to B2B wasn’t well defined, and not all stakeholders agreed on the path forward. I prioritized what the marketing leads needed, as they understood our users best. Together, we kept leadership stakeholders informed on our work and assessed feedback as it came.
The website targeted ticket buyers, not businesses, as it prioritized event discovery rather than communicate business value.
The website targeted ticket buyers, not businesses, as it prioritized event discovery rather than communicate business value.
Learning
Before this project, I thought leadership stakeholders unanimously agreed with each-other, and that there was a single, confident vision propelling our business strategy. I quickly found out this was far from the truth, realizing instead that product design is also about persuasion and choosing who to listen to.
COMING SOON
ACCESSIBILITY AND AGE RESTRICTIONS
Event accessibility is a growing concern for entertainment venues worldwide. It was time for Universe to better serve this demographic. I created designs that encouraged event hosts to add this information to their events, while making it discoverable for ticket buyers.
2025 • DESKTOP | TABLET | MOBILE
DISCOUNT CODES
Universe's discount code logic was costing clients revenue. redesigned the experience to streamline workflows and introduce essential functionality. This enabled clients to run promotions more effectively and protect revenue.
2023 • DESKTOP | TABLET | MOBILE
UNIVERSE DESIGN SYSTEM
When I started at Universe, we didn’t have a proper design system in place. With collaboration from design and development, I helped turn a disjointed set of components into a connected, scalable system for faster design-to-shipping.
2024 • DESIGN | CODE
MY TIME AT UNIVERSE
The beginning of a fulfilling career, filled with incredible growth opportunities, supportive people, and unforgettable memories.
I will always be grateful to Universe for helping me kick start my design career. After 3+ years learning its systems, navigating interesting problems, and getting to know the people like family, I look back with a smile on my face, even if my time ended before I would have liked. I take these lessons into the next chapter of my life.
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